Your brand integrated into high-performing philosophy videos published 3-5 times per week and averaging over 1 million views.
2M+ followers1M+ average views per video60K+ newsletter readers
One partnership, five platforms, millions of thinkers
Mini Philosophy with Jonny Thomson and Big Think puts your brand beside timeless ideas, not beside noise. Campaigns are scoped in a single conversation and launched across video, podcast, newsletter, and social.
Pricing is customized to your platform mix, campaign length, and deliverables.
2M+followers across platforms
1M+average views per video
60K+newsletter readers
3-5new short-form videos every week
The shift
Most ad slots interrupt. These audiences engage.
Reaching thoughtful, educated professionals is hard when the surrounding media is built for interruption rather than curiosity.
The old way
- ×Brand-safe environments with real reach are hard to find
- ×Creators who make complex ideas feel natural and commercial-free are rare
- ×Audiences are fragmented across disconnected video, social, newsletter, and podcast channels
- ×Educational content is either too academic for scale or too shallow for credibility
The Mini Philosophy way
- ✓A premium editorial environment backed by Big Think
- ✓A bestselling author and former Oxford philosophy teacher as your creator
- ✓One integrated audience across YouTube, Instagram, Substack, podcasts, and Big Think
- ✓Sponsorships designed to feel additive to the audience experience, not interruptive
How it works
From first call to live campaign, fast
A simple route from setup to steady output.
Book a call
Tell us your goals and the audience you want to reach. One conversation is all it takes to get started.
Shape the campaign
We tailor the platform mix, campaign length, and deliverables to your objectives, with competitive CPMs for a high-value audience.
Launch across platforms
Your campaign goes live across video, social, newsletter, and podcast formats, all within one brand-safe editorial ecosystem.
The toolkit
Pick your format, or combine them
Every format is creator-led and built to fit how this audience actually consumes ideas.
Short-form video sponsorships
Your brand integrated into high-performing philosophy videos published 3-5 times per week and averaging over 1 million views.
Podcast integrations
Placement in long-form conversations with leading thinkers, authors, and cultural voices.
Newsletter advertising
Direct access to 60,000+ highly engaged readers who value depth in a world of noise.
Custom editorial partnerships
Co-created content with Jonny Thomson that aligns your brand with ideas around work, technology, meaning, and decision-making.
Multi-platform campaigns
Integrated activations across YouTube, Instagram, Substack, podcast platforms, and Big Think's owned channels.
Creator-led branded content
Campaigns built with Jonny Thomson, whose books have been translated into 22 languages and whose audience rewards craft over hype.
Options
Built around your campaign
Sponsorship pricing is customized based on platform mix, campaign length, deliverables, and custom content requirements. We offer competitive CPMs to reach Big Think's high-value audience.
Custom Partnership
Customper campaign
A tailored mix of video, podcast, newsletter, and editorial formats designed around your goals.
- ✓ Presenting sponsorships
- ✓ Sponsored video integrations
- ✓ Social media campaigns
- ✓ Newsletter sponsorships
- ✓ Custom creator content with Jonny Thomson
- ✓ Multi-platform branded partnerships
FAQ
What sponsors ask
What is Mini Philosophy?+
Mini Philosophy is a philosophy-focused media property created by Jonny Thomson and published by Big Think that makes timeless ideas accessible and relevant for modern audiences.
Who is Jonny Thomson?+
Jonny Thomson is a bestselling author and one of the world's leading philosophy creators online, known for translating complex ideas into engaging and practical content. He is a former Oxford philosophy teacher whose books have been translated into 22 languages.
What platforms does Mini Philosophy publish on?+
Mini Philosophy publishes across YouTube, Instagram, Substack, podcast platforms, and Big Think's owned media channels.
What types of sponsorships are available?+
Available opportunities include podcast integrations, short-form video sponsorships, newsletter ads, custom editorial collaborations, and multi-platform branded partnerships.
What audience does Mini Philosophy reach?+
A highly engaged audience of lifelong learners and intellectually curious professionals interested in philosophy, psychology, learning, productivity, culture, technology, and personal growth. They are early adopters who value craft over hype and substance over spectacle.
How large is the audience?+
The property reaches more than 2 million followers, averages over 1 million video views, and has more than 60,000 newsletter readers.
Can sponsors create custom campaigns?+
Yes. Sponsors can collaborate on custom creator-led campaigns, editorial partnerships, and integrated cross-platform activations.
Is the content brand-safe?+
Yes. Mini Philosophy operates within Big Think's premium editorial ecosystem and focuses on thoughtful, educational, and culturally relevant content.
Take the next step
Put your brand in the conversation
Millions of curious minds are already listening. Book a call and we will shape a campaign around your goals.
Book a call→