2.5M+ followers1M+ avg views/video65K+ newsletter readers

Your brand, 2.5 million curious minds, one partnership

Mini Philosophy by Jonny Thomson and Big Think delivers integrated sponsorships across video, podcast, and newsletter. Pick your platforms, approve the creative, and go live fast.

Custom sponsorship packages tailored to your goals and platforms.

2.5M+Followers across platforms
1M+Average views per video
65K+Newsletter readers
3-5New videos published weekly

The shift

One partnership, every platform

Stop juggling fragmented media buys across disconnected channels.

The old way

  • ×Fragmented audiences spread across disconnected social, newsletter, podcast, and video platforms
  • ×Ad environments built for interruption, not genuine engagement with curious minds
  • ×Hard to find brand-safe properties that combine mass reach with intellectual credibility
  • ×Limited access to creators who communicate complex ideas naturally and commercially

With Mini Philosophy

  • One partnership covers YouTube, Instagram, Substack, podcast, and Big Think owned channels
  • Sponsorships designed to feel additive, aligning with learning, growth, and thoughtful living
  • Premium editorial environment backed by Big Think reaching 2.5M+ engaged followers
  • Creator-led storytelling from Jonny Thomson, bestselling author translated into 22 languages

The toolkit

Six ways to reach a thinking audience

Mix and match formats across platforms or run a single integrated campaign.

1.

Short-form video sponsorships

3-5 philosophy videos published weekly across YouTube and Instagram, averaging 1M+ views each.

2.

Podcast integrations

Weekly long-form conversations with leading thinkers including Ian McEwan, Rutger Bregman, Marie Kondo, Ryan Holiday, and Gary Marcus.

3.

Newsletter advertising

Reach 65K+ engaged readers through weekly essays on Substack covering philosophy, psychology, and modern life.

4.

Custom editorial partnerships

Collaborate with Jonny Thomson on creator-led branded content tailored to your brand narrative and audience.

5.

Multi-platform campaigns

Integrated activations across video, social, newsletter, and podcast from a single partnership and one point of contact.

6.

Brand-safe environment

Premium editorial ecosystem under Big Think focused on thoughtful, educational, and culturally relevant content.

FAQ

Sponsorship questions, answered

What is Mini Philosophy?+

Mini Philosophy is a philosophy-focused media property created by Jonny Thomson and published by Big Think that makes timeless ideas accessible and relevant for modern audiences.

Who is Jonny Thomson?+

Jonny Thomson is a bestselling author translated into 22 languages, a former Oxford philosophy teacher, and one of the world's leading philosophy creators online.

What platforms does Mini Philosophy publish on?+

Mini Philosophy publishes across YouTube, Instagram, Substack, podcast platforms, and Big Think's owned media channels.

What types of sponsorships are available?+

Available opportunities include podcast integrations, short-form video sponsorships, newsletter ads, custom editorial collaborations, and multi-platform branded campaigns.

How large is the audience?+

The property reaches more than 2.5 million followers, averages over 1 million video views, and has more than 65,000 newsletter readers.

Can sponsors create custom campaigns?+

Yes. Sponsors can collaborate on custom creator-led campaigns with Jonny Thomson, editorial partnerships, and integrated cross-platform activations.

Is the content brand-safe?+

Yes. Mini Philosophy operates within Big Think's premium editorial ecosystem and focuses on thoughtful, educational, and culturally relevant content.

What kinds of brands are a natural fit?+

Audiobooks and publishing, education and e-learning, productivity tools, wellness and mindfulness, technology and AI, financial services, professional development, and premium lifestyle brands.

Take the next step

Put your brand in front of 2.5 million curious minds

Book a call to explore sponsorship opportunities with Mini Philosophy by Jonny Thomson and Big Think.

Book a call